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SEA LIFE Brighton Unveils UK First – The Loop

Brand-new recycling education in partnership with Coca-Cola Great Britain

School children from St Marks C of E Primary School in Tunbridge Wells have been the first people in the world to experience The Loop, a brand-new recycling initiative which launched today at Sea Life Brighton ahead of World Sea Turtle Day on 16 June.

The installation, which is the brainchild of Sea Life Brighton’s manager Max Leviston, aims to educate visitors about the recycling process – creating an understanding of the entire recycling ‘loop’.

Max comments: “As a society, we are very aware of recycling but I have been shocked by how few of our visitors actually know what happens once they put their waste into a recycling bin. One child even suggested that it simply goes into a different landfill site! With The Loop, we are hoping to inform our visitors about what recycling means and why it is so important for our oceans, in fact, for the whole planet.”

Part-funded by Coca-Cola Great Britain, The Loop will encourage every person who purchases a bottled drink from Sea Life Brighton to responsibly recycle their waste. Ultimately, the aquarium hopes that The Loop will recycle 20,000 plastic bottles each year, the equivalent of what Sea Life Brighton sells annually. 

For each bottle that is recycled, Coca-Cola Great Britain will donate 5p to the Sea Life Trust, an independent charity which works throughout the world to help endangered marine wildlife, and educate people on the dangers and risks to the world’s waters. 

To make the installation as engaging as possible for younger visitors, each will be invited to post their own plastic drinks bottle into the new machine, watch it zip away to a secret inner bottle bank and then collect a neatly pressed new pop-badge made from earlier recycled bottles. 

Sea Life Brighton hopes that, eventually, every item of furniture in its café will be made from recycled plastics gathered through The Loop. Initial trials of the installation have created enough recycled material to form 50 chairs, which are already in situ at the aquarium. 

The Loop will also raise awareness of plastic pollution - one of the biggest threats to our oceans and marine life. The hazard posed by plastic pollution is now so great that it is the focus of a major new campaign by the global Sea Life centre network.

June 2017

Merlin Entertainment