Peppa Pig World of Play Shanghai Wins First Award
We are delighted to share that Peppa Pig World of Play Shanghai has been awarded “Indoor Attraction of the Year” at the Babytree Brilliant Awards Ceremony in Shanghai.
The ceremony, held on the 21st December, is considered the premier awards event for the parenting industry and is highly recognised by both brands and consumers alike. Peppa Pig World of Play Shanghai was evaluated on the following factors; big data, impact to the industry and consumers and expert feedback.
Shanghai is the first Peppa Pig World of Play attraction, as part of Merlin’s IP partnership with Entertainment One. The bright and colourful space features ten play areas, each inspired by instantly recognisable locations from the Peppa Pig TV series and is aimed at pre-school aged children.