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Merlin Magic Making

First US Peppa Pig World of Play

Grand opening in Dallas-Fort Worth

Following on from the success of the inaugural Peppa Pig World of Play Shanghai, Merlin has launched the first US Peppa Pig World of Play in Dallas-Forst Worth, in collaboration with Entertainment One (eOne).

Featuring ten amazing play areas, each lovingly recreated from the TV series; Peppa Pig World of Play fuels the imaginations of young children and encourages development through a variety of immersive learning-based play to enhance creative, physical, sensory, roleplay, construction and social skills. The attraction includes themed party rooms for birthdays, a movie theatre /screening room, facilities for families to relax and play and, of course, plenty of muddy puddles.

Merlin Magic Making worked hard to create a unique play centre based on eOne’s much-loved animated series. Commenting on the opening, Merlin’s Group Chief Development Officer Mark Fisher, explained: “We take great pride in producing themed entertainment attractions that are fully immersive and engaging for visitors of all ages. A meticulous level of detail has gone into creating each of the play areas, and together with our partners at eOne, we are excited to use the latest in visual and sensory effects technology to guarantee a truly memorable day out for families.”

Andrew Carley, eOne’s EVP Global Licensing, Family & Brands said:“The successful launch of the first Peppa Pig World of Play in Shanghai has created a strong blueprint for the opening of future sites around the world and we’re extremely excited to be bringing the attraction to the US. The partnership with Merlin underlines our own long term strategy of building enduring success for Peppa Pig in the US and we look forward to giving families there an unforgettable day out.”

With Peppa Pig World of Play Shanghai being enthusiastically received by visitors, further Peppa Pig World of Play launches will follow closely behind Dallas-Fort Worth, including Michigan and Beijing, over the next two years.



February 2019

 

Merlin Entertainment