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Merlin Magic Making

First Peppa Pig Locations

Merlin announces first five Peppa Pig World of Play attraction locations

We are delighted to reveal plans for the world’s first ever Peppa Pig World of Play. The standalone indoor attraction will bring to life Entertainment One’s (eOne) much-loved preschool television character in a series of interactive play areas designed for all the family.

The first location for Peppa Pig World of Play will be Shanghai’s LC Mall which is set to open its doors in late 2018. Four additional sites are planned to opened before the end of 2019 in Beijing in China, Dallas/Fort Worth, Michigan and the New York area in the US.

The new indoor play centres are designed to give visitors the opportunity to step into the magical world of Peppa Pig in a unique setting, as they visit ten play areas that will ignite their imaginations.

Mark Fisher, Chief Development Officer, Merlin Entertainments, said:

“We are very excited about the opening of the world’s first ever Peppa Pig World of Play in partnership with eOne. Peppa Pig is an exceptionally strong brand, recognised and loved by families around the world, and the global preschool market for location-based entertainment represents a great opportunity for Merlin. The attraction’s unique concept and flexible design means we are excited about the rollout potential of these attractions, with an initial focus on China and the US.”

June 2018

Peppa Pig World of Play Shanghai
Merlin Entertainment