Merlin Entertainments Partners with Coca-Cola Great Britain to Encourage Recycling
50% off entry to UK theme parks in exchange for used plastic bottles
Merlin Entertainments has partnered with Coca-Cola Great Britain to offer 50% off entry to some of the UK’s biggest family attractions in exchange for empty 500ml plastic bottles, via on-site reverse vending machines.
Unlike traditional vending machines which dispense drinks, these machines will reward those who deposit their empty bottles with a 50% off entry voucher to 30 Merlin attractions*. The scheme will run from 25th July 2018 and follows research by Coca-Cola Great Britain that revealed 64% of Brits would recycle more if they were instantly rewarded for doing so.
The machines will be located at the entrances of Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures and LEGOLAND Windsor Resort, which are included in the offer*.
Sandra Hazel, Head of Force for Good at Merlin Entertainments, said: “This partnership with Coca-Cola Great Britain demonstrates our shared ambition to use our brands for good. We’re constantly looking for ways to raise awareness and help contribute to a better environment. As a responsible business and an advocate for marine conservation, we’re pleased to be joining forces with Coca-Cola Great Britain to encourage people to recycle more this summer, by rewarding them with family fun.”
Jon Woods, General Manager of Coca-Cola Great Britain, said: “We want to reward people for doing the right thing by recycling their bottles and hope to encourage some people who wouldn’t otherwise have done so. Through this exciting new trial with Merlin Entertainments we hope to remind people how valuable their empty plastic bottle is. All of our bottles can be recycled and we want to get as many of them back as possible so they can be turned into new bottles and not end up as litter. This is just one of the actions that we’re taking to play our part in achieving a World Without Waste.”
*For full terms and conditions please visit www.coca-cola.co.uk/RecycleRewards