First THE LEGO® MOVIE™ WORLD opens
At LEGOLAND Florida Resort
LEGOLAND® Florida Resort has launched its newest and largest expansion with the opening of THE LEGO® MOVIE™ WORLD on 27th March.
Created in partnership with Warner Bros. Consumer Products and LEGO®, the immersive experience features three new rides and attractions, all inspired by the characters and themes of the worldwide blockbuster THE LEGO® MOVIE™ and the exciting big-screen animated adventure sequel THE LEGO® MOVIE™ 2: The Second Part.
The creative masterminds from Merlin Magic Making, the global creative and delivery division of Merlin Entertainments, re-created downtown Bricksburg with its lovable characters, creative eating spaces and authentic city scape where guests can experience Emmet’s Super Suite and many other surprises!
Not only will guests feel like life-size LEGO minifigures in the heavily-immersive land, but they’ll also be able to enjoy some of the world’s most-advanced ride technology.
“THE LEGO MOVIE WORLD is a game changer for LEGOLAND Florida Resort,” said Keith Carr, project director of Merlin Magic Making. “The immersion and theming that we’ve incorporated into the area is unlike anything we’ve ever done. Our guests will have so much fun on all three rides, but the land’s marquee ride, THE LEGO MOVIE Masters of Flight encompasses the only 180-degree turn on a flying theatre in the world.”
THE LEGO MOVIE Masters of Flight takes guests on a suspended ride aboard Emmet’s Triple Decker Couch surrounded by a full-dome virtual screen, giving the sensational feeling of flying through a world created completely from LEGO® bricks.
On Unikitty’s Disco Drop, guests through a rainbow-filled journey based on Unikitty and her many moods.
At Battle of Bricksburg, the only water ride at LEGOLAND Florida Resort, riders are challenged to stop DUPLO aliens from invading and stealing LEGO bricks by spraying water at targets from their boats.
“Our goal is to put a smile on every child who walks into LEGOLAND Florida Resort. By the looks of excitement on the faces of our guests, I know we accomplished that today,” said Rex Jackson, General Manager of LEGOLAND Florida Resort.