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Merlin Magic Making

Bringing You Bear

Merlin partners with world-famous adventurer to launch The Bear Grylls Adventure

We’ve teamed up with world famous adventurer Bear Grylls to launch a one-of-a-kind attraction for challenge seekers - THE BEAR GRYLLS ADVENTURE.

Taking inspiration from the excitement of Bear’s real-life adventures across mountains, deserts and jungles around the world, the attraction will give guests the ultimate platform to test and push themselves on authentic recreations of Bear’s favourite challenges.

Visitors can choose their greatest challenges from incredible headline activities, which include – Dive, Climb, iFLY (indoor skydiving) and the highest free-roam high ropes in Europe. In addition guests will be given entry to Basecamp, where everyone can learn and practice the skills needed for any great adventure in a selection of four group and individual challenges.

The first attraction will open as a permanent 8,000sqm feature at the NEC, Birmingham in 2018, and it’s the place budding thrill seekers can experience a whole world of adventure under one roof.

To announce this innovative attraction, Bear Grylls heli-dropped into Cnicht in Snowdonia, UK to direct explorers to his brand new, one of a kind experience.

See you there!


November 2017

Merlin Entertainment