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Behind the scenes

Brick Factor at LEGOLAND Discovery Centres

Finding a LEGO Master Model Builder

Being a Master Model Builder at a LEGOLAND® Discovery Centre has to be one of the greatest jobs in the world! But how do you find the right person for the job? You need someone who loves all things LEGO®, has a strong sense of imagination and creativity - and can of course build unforgettable LEGO creations.

To find the perfect person, LEGOLAND Discovery Centres host open auditions known as “Brick Factor”, where LEGO experts compete in three action packed building challenges to earn the role of Master Model Builder. Their builds are judged by a special panel of discerning judges, including children.

It is quite the local event, with an excited audience and eager press watching these skilled LEGO enthusiasts build their best creations. The audience also get to participate in build challenges to show off their LEGO talent.

Just last month, LEGOLAND Discovery Centre Shenyang ran a competition to find their new Master Model Builder prior to opening. Brick Factor Shenyang drew crowds of over 1,300 LEGO lovers keen to witness this amazing festival of LEGO building.

The competition was won by Siming Liu, who is now the proud owner of the coolest job in the world – a Master Model Builder. Take a look at a video of the event below!

August 2018

Merlin Entertainment