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Behind the scenes

The Launch of BBC Sounds

Transforming the London Eye into 'the London Ear'

A trip on the Coca-Cola London Eye is truly captivating, a ‘must-do’, and has been London’s number one visitor experience for over a decade.

So it is no surprise that on the 1st of November 2018, BBC Radio and Music chose the Coca-Cola London Eye to celebrate the launch of BBC Sounds – a new audio product from the BBC which brings together music, radio and podcasts.

For the first time ever, the London Eye broadcast a number of BBC radio shows live throughout the day, including parts the Radio 1 with Scott Mills, the 1Xtra breakfast show with Dotty, Ken Bruce’s morning show on Radio 2 and more across the networks from one of six capsules.

The County Hall Building has also been lit-up orange – the colour of BBC Sounds – with animations projected onto the iconic building on the Thames at both dawn and dusk.

Not only could lucky guests step into the capsule and experience mesmerising views, BBC Sounds installed a headphone sculpture on the landscape for passers-by to listen to the live broadcasts happening from inside the Eye.

November 2018

Merlin Entertainment