World Record LEGO® Brick Drop Opens LEGOLAND® Discovery Center New Jersey’s Expansion

Countless LEGO bricks dropped in the world’s tallest LEGO brick drop this morning to launch the LEGOLAND® Discovery Center New Jersey expansion! The bricks dropped 25ft in Court A at American Dream, right outside of the attraction this morning, June 28th at 9:00 am onto 3ft tall LEGO figures along with confetti, to announce the grand opening. New Jersey’s creative crew, budding kid builders, were there to countdown the brick drop before being the first to experience the five new zones.

The largest North American expansion of a LEGOLAND Discovery Center continues to build upon the family-friendly New Jersey attraction and will be open for the general public starting tomorrow, June 29th, at 10:00 am. From Build Adventures, where LEGO cars can be built to jump over a crocodile or drive through a giant pyramid, to DUPLO® Park, where even the littlest builders can build and play like never before; guests are sure to be amazed by these new permanent experiences.

“We are thrilled with our world record grand opening today and to bring more bricktastic fun to families with the largest expansion ever at a LEGOLAND Discovery Center attraction in North America. The new permanent zones create even more memorable moments of play, creativity, and togetherness for kids of all ages and abilities.”

Michael Taylor. General Manager, LEGOLAND Discovery Center New Jersey

New Zones at LEGOLAND® Discovery Center New Jersey:

Hero Zone

Calling all heroes! Guests can unleash their superpowers in this LEGO® City themed area. Test reflexes in the new timed laser maze to try to beat the day’s best score and challenge family and friends.  

Take a journey to the play area and join a bank heist in LEGO City to tackle unique activities.

Build Adventures

Jump over a crocodile in the jungle, loop over lava and drive through a giant pyramid in the desert as guests put building skills to the test by creating a LEGO car to take on epic challenges.

Challenge friends and family to a race and ask Playmakers for their tips and tricks to build a super-fast car!

Tree of Imagination

The Tree of Imagination is a floor to ceiling LEGO® creation guests will have to see to believe, thanks to its array of colors! Guests can add their own color LEGO bricks to the tree too and they can take a closer look to see a miniature magical world!

Gather around this tree to take part in various building challenges suggested by the Playmakers and the Master Model Builder.


DUPLO® Park is for the youngest LEGO fans and filled with activities and interactive areas allowing little ones to learn while having fun with their families.

Take part in DUPLO duck fishing and spin the construction challenge wheel! Enjoy the DUPLO slide and various build tables to create unforgettable moments!

Creative Club

Get inspired to build in the Creative Club as imaginations run wild in this new zone. Enjoy various activities led by Playmakers who can help guests build dream LEGO creations. Plus, show off creations for all to see in LEGOLAND Discovery Center New Jersey or be inspired by the best builds of the day to see what can be build next.