LEGOLAND® New York Resort Enlists Professional 'Players' in an Effort to Invite Parents to Take A New Kind of PTO: Play Time Off!

LEGOLAND® New York Resort is inviting parents to take a new kind of PTO this year: Play Time Off. Starting today, the initiative encourages parents to pledge a commitment to spending their PTO at LEGOLAND New York this summer. By visiting the 'Take the Play Time Off' website and being among the first 10,000 pledges, participants will have the chance to win "parents play free" entry codes for the Park. In addition to launching this initiative, LEGOLAND New York has recruited three "Pros of Play" to demonstrate the ultimate way to experience the Park on Saturday, April 6.

LEGOLAND New York has teamed up with professional football players Parris Campbell Jr. (New York), Brandon Graham (Philadelphia), and Matthew Slater (New England), along with their families, to celebrate the inaugural "Pros of Play Day". On April 6, the players will create unforgettable moments with their loved ones, highlighting the importance of families taking breaks and cherishing family time. Each of the pro players' families will compete in a first-of-its-kind playoff, consisting of a series of games and challenges set up throughout the Park.

Challenges Include:

  • Dance-off v. LEGOLAND Costume Character – Battle it out to see who has the grooviest moves
  • Fire Academy – Power a LEGO® fire engine to see which pro family can put out the "fire" first
  • Blindfold Build – Each Pro is guided by his family to build a LEGO model…blindfolded
  • Find Mr. Gold – A scavenger hunt race through LEGO® City to find a special Minifigure pop badge

"These guys play for a living – so who better to inspire parents to take a little extra Play Time Off this summer than our favorite pros? But you don't have to be a professional to experience the power of play. Every day here at LEGOLAND New York we see what happens when families come together and get lost in their own imaginations. It's such a special experience for both parents and kids, so we wanted to make it even easier for more families to experience that at LEGOLAND this 2024 season."

Stephanie Johnson, Divisional Director, LEGOLAND New York Resort

Families can also join in on the playoff fun on Friday, April 26, which LEGOLAND New York has dubbed it's official "Play Time Off Day" at the Park. Parents and kids who visit that day and compete in any of the official challenges are encouraged to post a photo of their best spins, screams and shenanigans on Instagram by tagging #LEGOLANDNY and #PlayTimeOff for a chance to win the ultimate play pack.

New Survey Reveals Benefits of Play in the Workplace, too!
LEGOLAND New York found that the benefits of play extend far beyond creating magical memories as a family. A new survey* commissioned by Opinium on behalf of LEGOLAND New York of 100 CEOs from across the country revealed that play has a place in the workplace, too:

  • 68% of CEOs say that parents tend to be more creative in the workplace because they play with their kids, and 79% say play positively impacts innovation and culture in the workplace
  • 66% of CEOs would consider benefits that encourage employees to play more, including time off to play
  • 94% of CEOs say play can help reduce employee burnout