It's Here! The LEGO® DUPLO® Peppa Pig™ Area In LEGOLAND® Is Open

Lots of excitement and months of anticipation culminated today when LEGOLAND® welcomed Peppa Pig and her family to the park, and could finally open the doors to this year's big news – the LEGO® DUPLO® PEPPA PIG™ Playground!

100 large balloons hid the entrance to the brand new LEGO® DUPLO® Peppa PigTM area in LEGOLAND® earlier today, where children and families gathered to be among the very first to experience this year's novelty at LEGOLAND. After a countdown, the balloons dispersed and the world's first real-life combination of LEGO DUPLO and Peppa Pig was revealed under a sky filled with soap bubbles, and children came running into the new area to meet Peppa Pig, her family and other characters from the popular animated TV series.

"Opening a new space is always exciting, but to be the very first place in the world to welcome guests in the unique combination of two major toy brands, LEGO DUPLO and Hasbro's Peppa Pig, makes this opening something special. We are very proud of the result and we are convinced that our guests will love it as much as we do here at LEGOLAND. In any case, it seems as if they have already approved it,"

Christian Woller, Divisional Director, LEGOLAND Billund Resort

The new LEGO DUPLO Peppa Pig area in LEGOLAND is designed based on the upcoming LEGO DUPLO Peppa Pig product series with well-known elements from the Peppa Pig universe.

"When we design a new LEGO DUPLO series, we always strive to encourage imagination and creativity among the youngest children, which is why I am also very excited to see how well our collaboration and soon to be available products with Peppa Pig have come to life here at LEGOLAND. It's like stepping into the LEGO DUPLO Peppa Pig boxes with one-to-one elements for kids to explore here and build on at home after visiting LEGOLAND."

Michaela Edgerley Šťovíček, Head of Product, LEGO DUPLO

Guests who attended today's opening of the new LEGO DUPLO Peppa Pig area had the unique opportunity to be the very first audience to experience one of the main attractions of the new area – a live puppet show starring a LEGO DUPLO puppet version of Peppa Pig and her younger brother George Pig.

The puppet show is a live show that is played on a stage in front of a digital background, which changes over the course of the show. Here, guests meet many of the beloved characters from the Peppa Pig universe, while they can lounge in soft beanbags in front of the stage, all of which were busy with expectant children during the opening of the day. The puppet show is shown 4-6 times a day throughout the LEGOLAND season.

"The LEGO DUPLO Peppa Pig area offers a great combination of play, creativity and entertainment for the whole family. Without a doubt, it's an area where our youngest guests can spend hours exploring, and I'm pleased to see how well the new area has been embraced today. I look forward to following our guests' reactions to the area during the season."

Christian Woller, Divisional Director, LEGOLAND Billund Resort