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Opening in Spring 2024, Germany’s first next-generation LEGO® Discovery Centre today celebrated its groundbreaking in Hamburg's landmark HafenCity, receiving its first delivery of iconic LEGO bricks.
The 3,000 square meter family attraction will have 12 unique zones with all-new experiences centred around learning through play for families with children aged between two and twelve. Families will also discover exciting and immersive activities such as creative workshops where children can let their imagination run wild with the more than 2 million LEGO® bricks at the brand-new attraction.
General Manager of LEGO Discovery Center Hamburg Miriam Wolframm and Quarters Manager for Westfield Hamburg-Überseequartier Theda Mustroph were joined by LEGO-loving little ones at today’s ceremony, counting down together to signal the start of construction on the eagerly awaited attraction, which was marked by the releasing of thousands of colourful LEGO bricks. Sharing her excitement for the future of the attraction, Miriam Wolframm also announced that they will be searching for a Master Model Builder to guide guests through their bricktastic adventure.
“The celebratory brick delivery for the LEGO Discovery Center is the first major milestone for us. We are celebrating the start of construction on this spectacular indoor attraction together with children from the region – because children are our focus! In our attraction, children and their families will dive into a world of adventure and next-generation games, living out their creativity together in an experience full of fun. We are really looking forward to welcoming them to LEGO Discovery Center Hamburg!"
Miriam Wolframm, General Manager, LEGO Discovery Center Hamburg
“The innovative concept of the LEGO Discovery Centers is a perfect fit for Westfield Hamburg-Überseequartier's mix of of gastronomy, retail, hotels, offices, culture and entertainment. We have found the ideal partners in Merlin Entertainments and the LEGO Group to accommodate families and children in our urban neighborhood in HafenCity to offer a very special, shared experience at LEGO Discovery Center Hamburg"
Theda Juliane Mustroph, Quarters Manager for Westfield Hamburg Überseequartier