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Neurodiverse models walk amongst the stars at Madame Tussauds London

To mark Autism Awareness Month, Merlin’s Magic Wand organised a dedicated magical day out for a group of neurodiverse models to celebrate the achievements and ability of children and adults who are neurodiverse.

The session was organised in partnership with grassroots fashion brand Born Anxious to support in raising awareness of this year’s Autism Awareness mission of Autism Acceptance, with attending children having recently starred in the label’s fashion show for the launch of an inclusive new clothing range.

In attendance was fashion label Born Anxious owner Kellie Barker, active campaigners Michael and Paul Atwal- Brice, Dad’s Net CEO Al Ferguson, athlete and content creator Thomas Henley, entrepreneur Ben Pearson and Anna Kennedy OBE.

Aged four to twenty-seven the young models were treated to an exclusive early opening experience at world famous attraction, Madame Tussauds London, where they were able to sashay their way down the catwalk next to their favourite celebrity figures and be cheered on by their families and friends.

With exclusive use of the attraction, the children and their families explored in their own time, with a dedicated quieter experience aiming to provide a more comfortable visit for those with autism and other sensory requirements, including dimmed lights and lowered music. After they strutted the runway, families were given special Madame Tussauds gift bags to continue the experience at home.

“We were thrilled to have the opportunity to organise such a special magical day out for these children and their families to mark this important cause and create long-lasting family memories. It’s not every day you can walk the catwalk with your favourite celebrities!”

Erin Woods, Charity Manager for Merlin’s Magic Wand

“At Merlin, we want to make it fun for everyone, including the many guests with disabilities that visit our attractions. Together with our charity, Merlin’s Magic Wand, we hope that support in raising awareness and starting conversations will help develop further positive societal attitudes around autism across the globe. Accessibility continues to be a priority focus for us and we are committed to taking the time to listen, learn and continue to improve the accessibility of our experiences across all of our attractions, so we can make it fun for EVERYONE.”

Sandra Hazel, Director of Accessibility and Diversity and Inclusion for Merlin Entertainments

To learn more about Merlin's Magic Wand, visit their website: