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UK Merlin attractions amongst the first to be awarded the VisitEngland ‘We’re Good to Go’ charter mark

We are delighted that our UK Merlin attractions are amongst the first to have been awarded the VisitEngland ‘We’re Good to Go’ charter mark.

This verifies that our attractions meet the Government and public health guidance on COVID-19 and that we have all the required health and safety processes in place to ensure our visitors have a safe and enjoyable visit.

VisitEngland in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening. The scheme received input from more than 40 industry bodies including UKHospitality,

The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance and checked that they have the required processes in place.

"I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely. This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running."

Nigel Huddleston, Tourism Minister

“With millions of jobs and local economies across the country reliant on tourism it is essential that businesses can get up and running as soon as the respective Government advice allows to capture the peak British summer season. We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”

Patricia Yates, VisitEngland Director