Alton Towers Resort has launched “Alton Towers Together”, a social campaign that aims to bring the fun and escapism of Alton Towers Resort to homes across the nation and give our followers their Theme Park fix!
The initative has been received well by famies and theme park lovers alike, including over 250,000 people riding the Theme Park’s iconic seven big coasters from the comfort of their own homes on YouTube in just one week thanks to POV videos of the rides becoming available on the Alton Towers YouTube channel - from families with young children, to people with their pets!
As part of the #AltonTowersTogether campaign the Park has been sharing fun-packed activities, behind-the-scenes content, family fun challenges, learning resources with a Theme Park twist and much more to help the nation to keep smiling - providing fun and escapism to families and thrillseekers alike. The park felt it was important to continue to do this digitally and provide much needed light relief for everyone during this challenging time.
Activities have included people taking on the ‘Towers Challenge’ to build the iconic Towers situated at the heart of the theme park out of household items, the opportunity for people to design their own hoodie with hundreds of designs uploaded, the chance to ride the theme park’s coasters and ‘Model my Map’ which allows people to create a map of their dream theme park.
Alton Towers have been sharing the fantastic content theme park fans have been creating in their homes including re-creating their favourite ride experiences and incredible artwork. More content will appear on the site and social channels each week and you can access brilliant resources here: https://www.altontowers.com/together/
This week, as part of Alton Towers Together, we have launched a look behind the scenes at our new area in Sharkbait Reef by SEALIFE on the theme park and we are giving people the chance to help us name it and also win a VIP Experience when we re-open.
As part of Alton Towers Together we are also exploring ways to support the theme park enthusiast community during the closure of theme parks and attractions across the World, which has heavily impacted their ability to produce content for their channels.
Alton Towers Resort has also joined forces with Merlin attractions worldwide as part of #MakingMagicWithMerlin to provide a full A-Z of fun-packed activities for families. Read the full list here: https://backstage.merlinentertainments.biz/2020/making-magic-with-merlin/