Sort by

Back to home page

Behind the scenes

The King and Eye

Long distance running legend signs-off on a high with the Coca-Cola London Eye

Sir Mo Farah capped off a stunning athletics track career at the 2017 IAAF Athletics World Championships in London with an incredible sunrise send-off atop the Coca-Cola London Eye. The Olympic legend, who completed his final athletics track race at the London stadium in Stratford, surveyed his home town and home stadium for one last time. It was here that he took his place as the undisputed King of British Athletics from the top of the London Eye.

As Sir Mo crossed the finish line, the London Eye turned red, white and blue in his honour before inviting him to celebrate his achievement and test his nerve once more as he stood in the open, 135m above ground on top of a London Eye capsule.

Sunny Jouhal, Coca-Cola London Eye General Manager, said, "As one of our country’s most successful and best-loved sports people, this seemed like a fitting tribute to an incredible career. Sir Mo has given a huge amount of inspiration to so many and we hope that the stunning view across his home city from the London Eye enabled a moment of reflection for him to look back on his amazing track achievements from the place where it all started."

Sir Mo Farah said of the daring stunt, "I was honoured when the London Eye invited me to stand at the top and overlook my beloved home town of London. I can't think of a better place to stand and do the Mobot and look back on my athletics career on the track."

In addition to this, Merlin allowed the athletics hero to meet his very own double, with a side by side photograph with his hugely popular wax figure, currently on display at Madame Tussauds London.

Orchestrating this stunning moment required London Eye technicians, a helicopter, and a team of experts to achieve the audacious feat.

August 2017





Merlin Entertainment